Upcoming Webinar: Legal Tools for Value Pricing

Particularly in difficult economic times, value pricing can be a successful means to maximize profit by pricing products and services based on their value to end-users, rather than on the supplier’s cost. Applying it necessarily means that end-users are segmented, so that some will receive better prices than others. But many companies rely on the mistaken belief that the law requires “fair and equitable” treatment of customers to create self-imposed roadblocks to effective value pricing.

Gene Zelek, an experienced pricing attorney and former marketing manager, will show how the law is fully supportive of price segmentation. He will also demonstrate how the law permits the preservation of end-user value pricing by controlling corrosive price competition among distributors, retailers and other intermediaries (including those selling over the Internet) with resale price policies and minimum advertised price (MAP) programs. Finally, Gene will discuss price signaling as a lawful way to avoid sending the wrong messages to the marketplace that jeopardize value pricing strategies.
 

This webinar will cover the following topics:

• How the law allows account-specific pricing for effective segmentation
• Why resale price encouragement and setting is lawful in the U.S. and Canada
• The essential elements of legally compliant price signaling
  
  

REGISTER: http://www.spmgpricing.com/Webinars.aspx

Presented by: 

Eugene F. Zelek, Jr.
Partner and Chair, Antitrust & Trade Regulation Group
Freeborn & Peters LLP