Pricing Club Conference (3rd Conference on Pricing Strategy & Management) Paris France, March 26th 2012.

"Price and Prejudice"Pricing is your product’s most important statement. Michael Hurwich - Managing Partner SPMG
Full Brochure:

http://www.pricing2win.com/Price%20and%20Prejudice%20Conference-%20Paris%2020120326.htm

To register:

http://www.pricing2win.com/Register.htm  & pay on line or email Sally at sbrodie@youneedpricing.com  to register and use other means of payment 

Paris, March 26th 2012
The „French Pricing Club‟, the „Pricing & Value Strategies Club‟ (on LinkedIn), the Club

„Pricing & Valeur Client‟ (on Viadeo) and Strategic Pricing Management Group are

organising a conference on the theme "Price and Prejudice" in Paris on March 26th 2012.

The Conference "Price & Prejudice" aims to focus on the organizational prejudices that prevent

effective pricing practices in many organizations, but also on the psychological dimensions of

Pricing & value strategies. It will provide real life experience from professionals from the

business world but also frameworks, tools and theories developed by researchers and

consultants.

This event aims to uncover practical experience as well as the latest breakthroughs in research

& impact modeling under three major headings, which are: Pricing Image Management , Price

organization development and Pricing Psychology . This conference will look at how to overcome

pricing prejudices to develop an effective pricing organization, how to utilize pricing psychology

to your advantage and on how to manage your pricing image for competitive advantage.

Includes presentations from

Conference presided by:

- Gérard Fauconnet (ex-Manager Global Pricing, Schneider Electric + Passionate Pricer)

- Loïc Le Corre (Managing Director, SPMG + President Pricing Clubs)

Pricing Club ConferenceProgram Overview 9h00-9h30: Welcome coffee and registration

9h30-9h45: Opening address: Gérard Fauconnet (ex Schneider Electric & President

Pricing Club)

9h45–10h20: Keynote address: Bernard Demeure – Vice President + Head Retail Practice – Oliver

Wyman - "Managing your pricing image .. and the impact of Pricing on your image"

10h20-10h45 : Coffee Break

10h45 – 12h15: Plenary session: "Developing a Pricing culture – influences and prejudices"

- Theory + Practice Stéphane Liozu (Président & CEO of ARDEX Ame ricas)

- Pricing Image Management - Loïc Le Corre - Managing Director SPMG + Pricing Club

- Pricing Practices in Europe - Pol Vanaerde – President European Pricing Platform

12h15-13h45: Lunch

14h00-15h30 : Parallel Session 1 "Price Perception & Positioning"

- Practitioner; Sophie Heller - Director Marketing ING Direct

- Practitioner + Consultant: Vernon Lennon President – The Pricing Cloud

14h00-15h30 : Parallel Session 2 "Optimizing New Product Launch"

- Practitioner: Michel van den Berge - Director Innovation Agilent

- Tools: Alex Smith - Director PROS Pricing Solutions

14h00-15h30 : Parallel Session 3 "Brand Pricing & Image"

- Practitioner: Elizabeth Laisne –Former Global Pricing Director Lenovo

- Consultant: Alain Meloche – Managing Director SPMG:

15h30-15h55 : Coffee Break

15h55-17h25 : Parallel Session 1 "Selling a dream & Pricing it"

- Theory/Practice : Gilles Laurent , Professeur HEC: "Pricing Luxury Goods"

- Practitioner: Michael Hurwich – Managing Director SPMG:

15h55-17h25 : Parallel Session 2 "Pricing the priceless: Health"

- Practitioner: Enrique Dodero - Pricing Manager at GE Healthcare

- Consultant : Loïc Le Corre – Managing Director SPMG

15h55-17h25 : Parallel Session 3 "Creating a Pricing Culture & organization"

- Practitioner - Govert Spit - Global Pricing Director at Castrol - BP

- Tools/Practice: Daniel Rueda – President Open Pricer

17h25-17h40: Final wrap-up and concluding remarks:

Join the clubs (free membership):
„Pricing et Valeur Client‟ : http://www.viadeo.com/groups/?containerId=00227v6uwz4vbyhj  

„Pricing & Value Strategies‟: http://www.linkedin.com/groups?mostPopular=&gid=127106  

Pricing Club Conference
Registration for the conference Registration includes material, coffee breaks and lunch.

To register: http://www.pricing2win.com/Register.htm & pay on line or email Sally at sbrodie@youneedpricing.com to register and use other means of payment

Regular rate: 349 Euros (399 € after 28th February 2012)

Pricing Club Members: 249 Euros (299 € after 28th February 2012) (LinkedIn & Viadeo)

VenueThe Conference will be hosted at "La Maison des Polytechniciens", 12 rue de Poitiers, 75007

Paris.
Organising committee:
Gérard Fauconnet – Former „
Marketing Vice-President / Chief Pricing Officer Schneider Electric’

Loïc Le Corre – Managing Director SPMG Europe

Michael Hurwich –President SPMG



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