SPMG and Queen's University Executive Development Centre 2 day Strategic Pricing and Revenue Optimization Program Certified by Queen's University on January 26-27, 2010, Toronto, ON Canada. Create Value and Optimizing Revenue Through Strategic Pricing |
10% Discount! SPMG/Queens Business School (January 17,18 2011, Pricing Optimization Workshop) - to receive your discount on this course, please email zlorantffy@youneedpricing.com.
Pricing decisions are enormously complex, involving multiple market forces changing simultaneously. Calculating price elasticity is admirable, but very difficult to apply at the managerial level.
Personal Benefits
- Create an effective strategic pricing planning process
- Challenge the way you think about pricing, discounting and value
- Quantify the financial benefit customers receive from your products and services
- Use effective pricing tools and techniques to be more effective in dealing with customers who are 'Poker Players'
- Build sales force effectiveness – sell on value, capturing price
- Focus communication away from price and towards value for customers
- Move from a cost-plus to value-based pricing
- Price with confidence
- Gain an understanding of pricing and trends in the marketplace and various industries. Case studies will be provided
Organizational Benefits
- Increase the level of strategic pricing alignment across functional areas
- Quantify the financial benefit your customers receive from your products and services
- Evaluate alternative ways of pricing to different customer segments and channels based on differential price/value propositions
- Develop and implement strategic and tactical pricing plans that are flexible and responsive to rapidly changing market conditions
- Improve pricing performance
- Introduce proven pricing and revenue optimization tools into the management practices of the organization
- Evaluate your organization's readiness for pricing changes
Personal Benefits
- Create an effective strategic pricing planning process
- Challenge the way you think about pricing, discounting and value
- Quantify the financial benefit customers receive from your products and services
- Use effective pricing tools and techniques to be more effective in dealing with customers who are 'Poker Players'
- Build sales force effectiveness – sell on value, capturing price
- Focus communication away from price and towards value for customers
- Move from a cost-plus to value-based pricing
- Price with confidence
- Gain an understanding of pricing and trends in the marketplace and various industries. Case studies will be provided
Organizational Benefits
- Increase the level of strategic pricing alignment across functional areas
- Quantify the financial benefit your customers receive from your products and services
- Evaluate alternative ways of pricing to different customer segments and channels based on differential price/value propositions
- Develop and implement strategic and tactical pricing plans that are flexible and responsive to rapidly changing market conditions
- Improve pricing performance
- Introduce proven pricing and revenue optimization tools into the management practices of the organization
- Evaluate your organization's readiness for pricing changes
Downloadable guide
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ReplyDeleteRevenue optimization
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ReplyDeleteAlly
Pricing & Revenue Management Company